2025's Vertical Drama Breakout Star
Loving My Brother’s Best Friend
This year, Nick Skonberg has become the clearest example of how fast a performer can rise when vertical storytelling and talent align. His surge shows how quickly audiences will rally behind a face that fits the format and understands the pacing, intimacy, and emotional punch that vertical drama demands.
For creators, producers, and platform teams, Skonberg’s trajectory is a case study in where the industry is heading and why this year is the moment vertical drama crowned its breakout star.
👀 Spotted:
Director Dan Löwenstein on vertical trends and why he is launching his own app.
- is working on a vertical drama ecosystem map and since the space is expanding and growing so rapidly, we want to our community to get involved to make sure we do not miss anyone. Add your comments and thoughts by December 15.
You can support our work by becoming a paid subscriber. If you would like to work together or have any related updates to share, send us an email.