Behind the Verticals

Behind the Verticals

Chera TV Launches Soon With Creator-First Model

An interview with the founding team

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Behind the Verticals
Mar 03, 2026
∙ Paid

In the rapidly evolving world of vertical content, female-led Chera TV is preparing to shake things up. The Los Angeles-based app, launching next month, is betting that audiences are ready for something different: cinematic quality vertical content with diverse storytelling that breaks free from the usual tropes.

Recently, Behind the Verticals had the opportunity to sit down with the team behind the highly anticipated new vertical app.

But first, a roundup of this week’s vertical drama news…

Credit: Behind the Verticals

👀 Spotted

  • The Vertical Drama Love Fan Awards 2025 ceremony will be held in-person in LA.

  • Room 418 is open to reviewing horror and true crime projects (including early-stage concepts).

  • AMO Pictures produces first vertical drama in Australia.

  • GammaTime & Idilio partner on five Latin American vertical drama series.

  • Microdrama platforms spend up to 90% of budgets on marketing.

  • Microdramas in MIP London focus.

  • Vertical Leap: Growing the free vertical drama business at Streaming Media Connect.

  • Vertical d…

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