Guest Post: A Different Approach to Vertical Drama Production and Distribution
Guest Post by Eli Shell
Excited to share with you a guest post authored by filmmaker and producer Eli Shell. You’ve likely heard of his In-House vertical (@inhouse_show on Instagram and TikTok).
If you’d also like to contribute a guest post, feel free to get in touch via hello@behindtheverticals.com.
I Made a Workplace Comedy About a Failing Aromatherapy Brand. It Got 2 Million Views. Here’s What I Learned.
Nobody greenlit In-House.
No development deal, no network, no brand partner writing checks before we rolled camera. Just a thesis I couldn’t let go of:
Ads get skipped, stories get followed.
So we made it ourselves. Vertical mockumentary, eight episodes, 2 million views. Now we’re in development on Season 2. Here’s what I learned.
