Behind the Verticals

Behind the Verticals

Guest Post: Can Short Drama Be Art?

China's Red Mirror Project Is Testing That Question

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Behind the Verticals
Jun 16, 2026
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This week’s free guest post is from Dr. Roy Hanney, Associate Professor in Creative Technologies at the School of International Communications, Faculty of Humanities and Social Sciences at the University of Nottingham Ningbo China. Roy has been diving deep into studying vertical drama in an academic context and is sharing a glimpse into this research work today with the Behind the Verticals community.

But first, this week’s global vertical drama news…

women on phone
Credit: Behind the Verticals

👀 Spotted

  • Brazilian football icon Neymar Jr. launching AI-powered, 16-title microdrama slate on FlareFlow.

  • AI-Generated microdramas are real and thriving.

  • The micro pitch: why brands are flocking to microseries.

  • ReelShort & Korea’s Showbox sign co-production deal to develop original short-form dramas.

  • Inverted.Film picks up ‘Unscripted With Meagan Johnson’ series.

  • Microdrama casting app launches.

  • Job opportunity: AI companionship company EverAI is looking for a Head of Studio for AI vertical dramas.

  • Job opportunity: DramaBox is looking f…

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