Letter from the Editor

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Welcome to the first post of Behind the Verticals. We are launching with a wide range of curated content focused on vertical drama, including interviews, news stories, job postings, events, surveys and studies, and investment and funding opportunities.

It is an exciting time to follow this industry, and with Behind the Verticals we want to provide both a comprehensive roundup of the latest news and opportunities as well as original reporting and interviews that offer a behind-the-scenes look (hence our name).

While vertical drama (and microdrama for that matter) is currently synonymous for many with soapy content and, to some extent, adaptations of Asian intellectual properties, the landscape is evolving rapidly and the opportunities are vast. I am particularly excited to report on brand-funded ventures into vertical drama. We are also witnessing the first forays into unscripted verticals, which is another space worth watching closely.

As someone passionate about romantic storytelling an…