Maybe Vertical Dramas are Coming
Maybe it's Maybelline
Short films featuring star talent as fashion brand commercials are more popular than ever, so it was only a matter of time until brands jumped on the vertical drama bandwagon. Maybelline New York’s microdrama ‘Maybe This Christmas’ reunites Millennial favorites Lacey Chabert and Dustin Milligan of Netflix’s Hot Frosty fame, among others.
The microdrama delivers a playful twist on holiday romance while spotlighting Maybelline’s award-winning Instant Eraser as the ultimate “holy grail” product.
Spanning over five cinematic episodes, the microdrama follows two neighbors whose budding flirtation across their NYC windows takes an unexpected turn. What begins as a cozy winter love story quickly unravels into a mystery about love, illusion, and what we choose to conceal, leaving viewers wondering if Lacey’s character is hiding more than just dark circles under her eyes.
“This holiday season, we’re excited to bring a fresh, dynamic storytelling approach to life with …
