Behind the Verticals

Behind the Verticals

The Rise of Micro and Vertical Programming

Coverage from Prime Time 2026 in Ottawa

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Behind the Verticals
Feb 03, 2026
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On Thursday, Behind the Verticals had the opportunity to attend the ‘The rise of micro and vertical programming’ panel at the Canadian Media Producers Association Prime Time 2026 conference (you may have seen the event in the news and on social media since as it has gone viral thanks to the Canadian Prime Minister and Heated Rivalry star Hudson Williams).

Below you can find our video coverage but first, a roundup of some of the vertical drama news from the past few days...

people at conference
Credit: Behind the Verticals

👀 Spotted:

  • Final Draft now includes a Microdrama template.

  • WriteRocket IQ helps vertical drama producers and platforms analyze engagement and drop-off risk.

  • Monika Dalman’s thoughts on branded integrations in microdrama.

  • Carin Smolinski is hiring a vertical writer.

  • Tattle TV & Ben Pengilly’s Onset Octopus Team For British Vertical Video Pact.

  • Love the work, hate the slaps: Creators and fans wrestle with the dark side of the micro drama boom.

  • New Digital Creator Africa Academy Targets Global Vertical Video Market wi…

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