Guest Post: Why Companies Are Launching Multiple Apps Overseas
Guest Post by SocialPeta
Kicking off our guest post series is an article by the team at SocialPeta (Behind the Verticals will also be sitting down for an interview with CMO Summer Liu soon).
If you’d like to contribute a guest post, feel free to get in touch via hello@behindtheverticals.com. Guest posts will go out as an occasional additional free newsletter on Thursdays
The Matrix Era of Short-Drama Platforms: Why Companies Are Launching Multiple Apps Overseas
Over the past six months, a subtle shift has appeared in global short-drama app rankings. While familiar leading platforms remain at the top, a growing number of new apps have quietly entered the charts. Although they come with different names and icons, their product designs often look strikingly similar.
At first glance, this may seem like a wave of new competitors. However, a closer look reveals that many of these apps are launched by the same companies. Rather than simple market expansion, this trend reflects a structural up…
