The Latest Vertical Drama Global News
An August roundup (so far)
Behind the Verticals is back from summer break and lots of exciting things have been happening in the industry during the last two weeks. More big names, studios, and brands are finding their way into this space and our global news roundup has never been longer!
Also, anyone in the community going to TIFF this year? We’ll be there, so let us know.
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A $250,000 budget, a billion views in a week: inside micro drama’s hit economics.
Is the cheapest content teaching Hollywood a lesson about luxury?
Two-minute microdramas are the fastest growing form of streaming.
WEBTOON is turning 6 fan-favorite webcomics into microdramas.
Jamie Oliver’s New Vertical Comedy Shows What Brands Are Buying Now.
iPhone users outspend Android users on booming micro-dramas.
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