Archive - Behind the Verticals

One of the Earliest Advocates for Vertical Talent

Interview with Maddie Grove from LEWK Management

Jul 7 • Behind the Verticals

June 2026

Interview with a Talent Manager Maddie Grove

A peek behind LEWK Management

Jun 30 • Behind the Verticals

Vertical Drama Goes Mainstream

Cannes Lions and the latest industry news

Jun 23 • Behind the Verticals

Guest Post: Can Short Drama Be Art?

China's Red Mirror Project Is Testing That Question

Jun 16 • Behind the Verticals

ReelShort's Bound by Love: Behind the Scenes

An interview with screenwriter Abby Dzeng about adapting the book

Jun 9 • Behind the Verticals

Interview with a Vertical Drama Casting Director

A conversation with Jigar Shah

Jun 2 • Behind the Verticals

May 2026

Best of Behind the Verticals (a Selection)

And what's happening in the vertical drama industry this week

May 26 • Behind the Verticals

DramaShorts: From Book to Screen

An interview with Leo Ovdiienko

May 19 • Behind the Verticals

What the Data Says About Microdrama Right Now

A conversation with Pankaj Uniyal of SocialPeta

May 12 • Behind the Verticals

Matt Shepley on Managing Vertical Talent

From traditional Hollywood to Verticals

May 5 • Behind the Verticals

April 2026

Going Indie in the Vertical Space

Julie Bruns on making Beneath Crimson Sails

Apr 28 • Behind the Verticals

Meet a Vertical Drama Family

Interview with two vertical drama child actors

Apr 21 • Behind the Verticals

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