Behind the Verticals is your insider guide to the fast-rising world of vertical storytelling: the creators, the craft, the platforms, and the booming ecosystem powering microdramas, vertical short-form series, and next-generation cinematic content.
Vertical video isn’t just a format anymore; it’s a new frontier of filmmaking. Across TikTok, Reels, Shorts, and emerging vertical-first platforms, creators are building serialized worlds, cultivating fanbases, and rewriting the rules of digital entertainment.
Behind the Verticals goes deeper: unpacking production techniques, spotlighting standout series, tracking industry trends, and revealing the creative decisions that make vertical stories work.
Whether you’re a creator, filmmaker, marketer, producer, or simply a fan of this evolving form, this newsletter gives you the context, clarity, and behind-the-scenes insight you won’t find anywhere else.
Have questions? Want to pitch Behind the Verticals or collaborate? Get in touch via email hello@behindtheverticals.com.
Consider becoming a subscriber to get full access to the newsletter and publication archives.
Stay up-to-date
Never miss an update—every new post is sent directly to your email inbox. For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app. To learn more about the tech platform that powers this publication, visit Substack.com.
Help spread the word
Start here
Letter from the Editor
Welcome to the first post of Behind the Verticals. We are launching with a wide range of curated content focused on vertical drama, including interviews, news stories, job postings, events, surveys and studies, and investment and funding opportunities.
