Behind the Verticals

Behind the Verticals

An Expert's Take on What Comes Next

Dana Protsyshak interview part two

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Behind the Verticals
Dec 18, 2025
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Below you will find the second part of our interview with Dana Protsyshak, Queen of Verticals, along with our spotted section full of vertical drama industry news and opportunities.

Dana has become a key figure and pioneer in the vertical drama space and talked to us about her new community app, breaking into the industry, and her predictions for what’s to come. In case you have missed the first part of the interview, you can read it here.

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Credit: Behind the Verticals

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An App and Community Building

Dana is developing her own app, Verti-I-Go Media, designed to build on the community she has established through mixers and the market, creating a place to connect and co-create with audiences. “We also want to be co-creators with our audience,” Dana says, adding that the app will “give a big chance to all people who want to get into vertical space actually get into this. We are creating a pathway through the app.” The app will not initially feature her original content but will eventually serve as a platform for it, and she is currently looking for marketing and finance people to join the project.

Dana Protsyshak
Credit: Dana Protsyshak

Breaking Into the Industry

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