The Latest Vertical Drama Global News
This week's roundup
👀 Spotted:
Back to the future: why micro-dramas could be advertising’s oldest new idea.
Peacock launches second vertical microdrama series as part of mobile strategy.
Anamana incubator targets culturally native creators to diversify homogenized microdrama market.
TikTok’s new ad product helps brands distribute and scale their microdramas.
Taye Diggs’ Microhouse Films platform launches with 7 original microseries.
Distributors pre-buy cultural stories as vertical video gets prestige backers.
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Re advertising’s best new old idea - there is nothing new under the sun.