Vertical Drama Goes Mainstream
Cannes Lions and the latest industry news
It’s an exciting week for the vertical drama industry, with vertical drama represented at Cannes Lions International Festival of Creativity. Also, the The Micro Drama Summit is taking place. Both events are bringing together many experts we have already interviewed here at Behind the Verticals over the last few months. To celebrate, we are sharing below another selection of interviews from our archive. Also, if you haven’t already, join the Vertical Drama Professionals LinkedIn group here.
In other news, we are currently open to exploring the next steps for Behind the Verticals as as media brand. If you’re interested in working on what’s next with us, whether as a co-founder, investor, or buyer, feel free to get in touch to have a chat.
👀 Spotted
COL Group, Virtue Asia team up for Southeast Asia microdrama brand push.
P&G’s latest branded microdrama is built on Albertsons retail media data.
ReelShort Founder on next steps for microdrama: international expansion & creating stories on Mars.
BuzzFeed: These 10 microdramas with a 7.0+ IMDb rating need to be your next watch.
Blink49’s brand studio plans first vertical video, ‘Murder at the Mansion’.
Vertical drama production budget: what a real LA shoot actually costs.
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